switzerland

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pangea labs GmbH

Weissbadstr. 1

CH 9050 - Appenzell

 

Phone: +41 445004660

Fax: +41 445004661

info@pangealabs.com

 

germany

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pangea labs GmbH

Uhlandstr. 175

D 10719 - Berlin

 

Phone: +49 30 609856640

Fax: +49 30 609856641

info@pangealabs.com

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[vc_row css=“.vc_custom_1420821473818{background-color: #002a61 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ row_type=“row“ type=“full_width“ text_align=“center“ background_color=“#002a61″ padding_top=“15″ padding_bottom=“15″][vc_column width=“1/1″][vc_column_text]Integrated agency for consulting and research in the fields of decision support and online research.[/vc_column_text][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“80″ padding_bottom=“0″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“2/3″][vc_column_text]food[/vc_column_text][vc_separator type=“normal“ position=“center“][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“40″ padding_bottom=“0″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“2/3″][vc_single_image image=“2939″ alignment=“center“ border_color=“grey“ img_link_target=“_self“ img_size=“full“][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“60″ padding_bottom=“40″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“1/3″][vc_column_text]problem[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

Decision making

in package design

 

Producers of FMCG produce a variety of packages every year. The decision making process is often driven by corporate design rules. After some experience employees tend to have a professional bias in judgement the design of their own products.[/vc_column_text][/vc_column][vc_column width=“1/3″][vc_column_text]solution[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

Decision support

inside-out

 

Solution: Benchmark of different internal and external groups Management, employees, distributors and potential buyers
Content: Creation of decision support models
Methods: Online Analytic Hierarchy Process modell combining existing packages and new designs [/vc_column_text][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“20″ padding_bottom=“80″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“1/3″][vc_column_text]field report[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

Management decision

making overnight

 

Company: Producer of food coming from Liechtenstein
Number of participants: 30 employees, 300 panelists
Time frame:
Management interview: overnight
Panelstudy: 8 days
Language: German[/vc_column_text][/vc_column][vc_column width=“1/3″][vc_column_text]result[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

Quick improvement

in design

 

Result: The company gathered valuable internal feedback overnight which could be compared with customer opionions 8 days later. The gap in options led to a re-briefing of the creative agency which designed a totally new range of packages. Theses packages became extremely successful on the market.[/vc_column_text][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“0″ padding_bottom=“80″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“1/3″]back to main page[/vc_column][vc_column width=“1/3″][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“80″ padding_bottom=“0″][vc_column width=“1/3″][/vc_column][vc_column width=“2/3″][vc_column_text]other studies[/vc_column_text][vc_separator type=“normal“ position=“center“][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“30″ css=“.vc_custom_1421068541369{background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ padding_bottom=“22″][vc_column width=“1/6″][vc_single_image image=“2830″ alignment=“center“ border_color=“grey“ img_link_target=“_self“ img_size=“full“][/vc_column][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″]

Automotive

Automotive

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Automotive Supply

Automotive Supply

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Aviation / Transportation

Aviation / Transportation

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B2B Research

B2B Research

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Brand Behaviour

Brand Behaviour

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Condoms

Condoms

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Electrical Engineering

Electrical Engineering

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Food

Food

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Household Appliances

Household Appliances

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Internet Business

Internet Business

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Mobile and Pad Questionnaires

Mobile and Pad Questionnaires

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Pharmaceuticals

Pharmaceuticals

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Retailing

Retailing

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Sales

Sales

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Sports Equipment

Sports Equipment

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Trade Shows / Exhibitions

Trade Shows / Exhibitions

[/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“0″ css=“.vc_custom_1421068587525{background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ padding_bottom=“80″][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″]back to main page[/vc_column][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″][/vc_column][/vc_row]