switzerland

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pangea labs GmbH

Weissbadstr. 1

CH 9050 - Appenzell

 

Phone: +41 445004660

Fax: +41 445004661

info@pangealabs.com

 

germany

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pangea labs GmbH

Uhlandstr. 175

D 10719 - Berlin

 

Phone: +49 30 609856640

Fax: +49 30 609856641

info@pangealabs.com

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[vc_row css=“.vc_custom_1420821473818{background-color: #002a61 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ row_type=“row“ type=“full_width“ text_align=“center“ background_color=“#002a61″ padding_top=“15″ padding_bottom=“15″][vc_column width=“1/1″][vc_column_text]Integrated agency for consulting and research in the fields of decision support and online research.[/vc_column_text][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“80″ padding_bottom=“0″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“2/3″][vc_column_text]household appliances[/vc_column_text][vc_separator type=“normal“ position=“center“][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“40″ padding_bottom=“0″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“2/3″][vc_single_image image=“2940″ alignment=“center“ border_color=“grey“ img_link_target=“_self“ img_size=“full“][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“60″ padding_bottom=“40″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“1/3″][vc_column_text]problem[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

How to design productss

in international market

 

A major producer of household appliances needed to design the features of a product in different international markets with different customer behaviour and needs. Market research needs to take into account the different brands in the markets and needs to respect a completely different usage of the same product. [/vc_column_text][/vc_column][vc_column width=“1/3″][vc_column_text]solution[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

Intergration international

consumers via panel

 

Solution: Multilanguage study with an international panelprovider covering 4 countries
Content: Rating of existing features, Evaluation of new festure sets
Methods: Price Sensitivity Meter, Analytic Hierarchy Process [/vc_column_text][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“20″ padding_bottom=“80″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“1/3″][vc_column_text]field report[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

International

Panel

 

Company: German producer of householf appliances with a global brand
Number of participants: 5.000 contacts with quota resulting in 2.400
Time frame: 3 times 2 weeks
Languages: English, French, German[/vc_column_text][/vc_column][vc_column width=“1/3″][vc_column_text]result[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

International feedbackon

design and features

 

Result: The producer received valuable feedback about his own brand and the perception of the competitors brands. With the decision making models different routes of potential developments where developed.[/vc_column_text][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“0″ padding_bottom=“80″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“1/3″]back to main page[/vc_column][vc_column width=“1/3″][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“80″ padding_bottom=“0″][vc_column width=“1/3″][/vc_column][vc_column width=“2/3″][vc_column_text]other studies[/vc_column_text][vc_separator type=“normal“ position=“center“][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“30″ css=“.vc_custom_1421068541369{background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ padding_bottom=“22″][vc_column width=“1/6″][vc_single_image image=“2830″ alignment=“center“ border_color=“grey“ img_link_target=“_self“ img_size=“full“][/vc_column][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″]

Automotive

Automotive

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Automotive Supply

Automotive Supply

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Aviation / Transportation

Aviation / Transportation

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B2B Research

B2B Research

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Brand Behaviour

Brand Behaviour

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Condoms

Condoms

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Electrical Engineering

Electrical Engineering

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Food

Food

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Household Appliances

Household Appliances

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Internet Business

Internet Business

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Mobile and Pad Questionnaires

Mobile and Pad Questionnaires

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Pharmaceuticals

Pharmaceuticals

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Retailing

Retailing

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Sales

Sales

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Sports Equipment

Sports Equipment

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Trade Shows / Exhibitions

Trade Shows / Exhibitions

[/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“0″ css=“.vc_custom_1421068587525{background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ padding_bottom=“80″][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″]back to main page[/vc_column][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″][/vc_column][/vc_row]