switzerland

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pangea labs GmbH

Weissbadstr. 1

CH 9050 - Appenzell

 

Phone: +41 445004660

Fax: +41 445004661

info@pangealabs.com

 

germany

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pangea labs GmbH

Uhlandstr. 175

D 10719 - Berlin

 

Phone: +49 30 609856640

Fax: +49 30 609856641

info@pangealabs.com

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[vc_row css=“.vc_custom_1420821473818{background-color: #002a61 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ row_type=“row“ type=“full_width“ text_align=“center“ background_color=“#002a61″ padding_top=“15″ padding_bottom=“15″][vc_column width=“1/1″][vc_column_text]Integrated agency for consulting and research in the fields of decision support and online research.[/vc_column_text][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“80″ padding_bottom=“0″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“2/3″][vc_column_text]mobile and pad questionnaires[/vc_column_text][vc_separator type=“normal“ position=“center“][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“40″ padding_bottom=“0″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“2/3″][vc_single_image image=“2942″ alignment=“center“ border_color=“grey“ img_link_target=“_self“ img_size=“full“][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“60″ padding_bottom=“40″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“1/3″][vc_column_text]problem[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

The future of the

newspaper on tablet PC

 

With the success of Apple’s iPad and several mobile tablet devices new applications become succesfull bringing the newspaper to the mobile device in a convenient format. The goal of the yearly study is the measurement of the development of changing user behaviour in the market of readers of newspapers. How do people adopt to the new offers in a purely digital market of newspapers? [/vc_column_text][/vc_column][vc_column width=“1/3″][vc_column_text]solution[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

iPad

only study

 

Solution: Only iPad users were targeted and interviewed about their changing behaviour
Content: Questions about the usage of the iPad Measurement of the amount of apps installed and e-newspaper shops used
Methods: Rating scales, Analytic Hierarchy Process on iPad, Special design to meet the touch experience on the iPad [/vc_column_text][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“20″ padding_bottom=“80″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“1/3″][vc_column_text]field report[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

Joint study of sales chain

with professional association

 

Company: German Magazine Publishers association together with the biggest german reseller of Apple products.
Number of participants: 5050
Time frame: 12 days
Language: German[/vc_column_text][/vc_column][vc_column width=“1/3″][vc_column_text]result[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

Constant measuring

of changing behaviour

 

Result: The yearly study showed major shifts in behaviour in media usage. Users of the iPad might be an indicator of future development and therefore are role models for future behaviour. Inside this group behaviour in media usage changes permanently and rapidly. The study helps to keep track with this development. [/vc_column_text][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“0″ padding_bottom=“80″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“1/3″]back to main page[/vc_column][vc_column width=“1/3″][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“80″ padding_bottom=“0″][vc_column width=“1/3″][/vc_column][vc_column width=“2/3″][vc_column_text]other studies[/vc_column_text][vc_separator type=“normal“ position=“center“][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“30″ css=“.vc_custom_1421068541369{background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ padding_bottom=“22″][vc_column width=“1/6″][vc_single_image image=“2830″ alignment=“center“ border_color=“grey“ img_link_target=“_self“ img_size=“full“][/vc_column][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″]

Automotive

Automotive

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Automotive Supply

Automotive Supply

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Aviation / Transportation

Aviation / Transportation

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B2B Research

B2B Research

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Brand Behaviour

Brand Behaviour

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Condoms

Condoms

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Electrical Engineering

Electrical Engineering

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Food

Food

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Household Appliances

Household Appliances

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Internet Business

Internet Business

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Mobile and Pad Questionnaires

Mobile and Pad Questionnaires

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Pharmaceuticals

Pharmaceuticals

[/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“0″ css=“.vc_custom_1421405537323{background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ padding_bottom=“80″][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″]
Retailing

Retailing

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Sales

Sales

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Sports Equipment

Sports Equipment

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Trade Shows / Exhibitions

Trade Shows / Exhibitions

[/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“0″ css=“.vc_custom_1421068587525{background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ padding_bottom=“80″][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″]back to main page[/vc_column][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″][/vc_column][/vc_row]