switzerland

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pangea labs GmbH

Weissbadstr. 1

CH 9050 - Appenzell

 

Phone: +41 445004660

Fax: +41 445004661

info@pangealabs.com

 

germany

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pangea labs GmbH

Uhlandstr. 175

D 10719 - Berlin

 

Phone: +49 30 609856640

Fax: +49 30 609856641

info@pangealabs.com

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[vc_row css=“.vc_custom_1420821473818{background-color: #002a61 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ row_type=“row“ type=“full_width“ text_align=“center“ background_color=“#002a61″ padding_top=“15″ padding_bottom=“15″][vc_column width=“1/1″][vc_column_text]Integrated agency for consulting and research in the fields of decision support and online research.[/vc_column_text][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“80″ padding_bottom=“0″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“2/3″][vc_column_text]retailing[/vc_column_text][vc_separator type=“normal“ position=“center“][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“40″ padding_bottom=“0″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“2/3″][vc_single_image image=“2944″ alignment=“center“ border_color=“grey“ img_link_target=“_self“ img_size=“full“][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“60″ padding_bottom=“40″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“1/3″][vc_column_text]problem[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

Retail brand vs.

established brands

 

The world of retailing is deigning more and more own brands to attract the consumer. After designing food and beverages under the retail brand more and more products of a more luxurious field are attacked by retailers. The research problem of the retailer targeted general acceptance of several approaches in terms of quality, price and branding.[/vc_column_text][/vc_column][vc_column width=“1/3″][vc_column_text]solution[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

Allow competetion between

real brands and planed brands

 

Solution: Several approaches of a potentail development of the retailer were compared mit existing products.
Content: Test of design, package and willigness to pay for different potential approaches.
Methods: Package design tests, Analytic Hierarchy Process, Price Sensitivity Meter[/vc_column_text][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“20″ padding_bottom=“80″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“1/3″][vc_column_text]field report[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

Selected customers

in online interview

 

Company: Leading Swiss retailer offering several brand levels
Number of participants: 600 selected customers of the category
Time frame: 10 days online research
Language: German[/vc_column_text][/vc_column][vc_column width=“1/3″][vc_column_text]result[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

Clear definition of

potential target groups

 

Result: The retailer could define market chances for the different brands knowing which customer groups would react to the defined impulse. Measurement of the willigness to pay in comparison with top brands showed the potential of different approaches. [/vc_column_text][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“0″ padding_bottom=“80″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“1/3″]back to main page[/vc_column][vc_column width=“1/3″][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“80″ padding_bottom=“0″][vc_column width=“1/3″][/vc_column][vc_column width=“2/3″][vc_column_text]other studies[/vc_column_text][vc_separator type=“normal“ position=“center“][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“30″ css=“.vc_custom_1421068541369{background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ padding_bottom=“22″][vc_column width=“1/6″][vc_single_image image=“2830″ alignment=“center“ border_color=“grey“ img_link_target=“_self“ img_size=“full“][/vc_column][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″]

Automotive

Automotive

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Automotive Supply

Automotive Supply

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Aviation / Transportation

Aviation / Transportation

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B2B Research

B2B Research

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Brand Behaviour

Brand Behaviour

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Condoms

Condoms

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Electrical Engineering

Electrical Engineering

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Food

Food

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Household Appliances

Household Appliances

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Internet Business

Internet Business

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Mobile and Pad Questionnaires

Mobile and Pad Questionnaires

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Pharmaceuticals

Pharmaceuticals

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Retailing

Retailing

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Sales

Sales

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Sports Equipment

Sports Equipment

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Trade Shows / Exhibitions

Trade Shows / Exhibitions

[/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“0″ css=“.vc_custom_1421068587525{background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ padding_bottom=“80″][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″]back to main page[/vc_column][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″][/vc_column][/vc_row]