switzerland

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pangea labs GmbH

Weissbadstr. 1

CH 9050 - Appenzell

 

Phone: +41 445004660

Fax: +41 445004661

info@pangealabs.com

 

germany

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pangea labs GmbH

Uhlandstr. 175

D 10719 - Berlin

 

Phone: +49 30 609856640

Fax: +49 30 609856641

info@pangealabs.com

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[vc_row css=“.vc_custom_1420821473818{background-color: #002a61 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ row_type=“row“ type=“full_width“ text_align=“center“ background_color=“#002a61″ padding_top=“15″ padding_bottom=“15″][vc_column width=“1/1″][vc_column_text]Integrated agency for consulting and research in the fields of decision support and online research.[/vc_column_text][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“80″ padding_bottom=“0″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“2/3″][vc_column_text]sports equipment[/vc_column_text][vc_separator type=“normal“ position=“center“][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“40″ padding_bottom=“0″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“2/3″][vc_single_image image=“2947″ alignment=“center“ border_color=“grey“ img_link_target=“_self“ img_size=“full“][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“60″ padding_bottom=“40″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“1/3″][vc_column_text]problem[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

Market Research

with Facebook Fans?

 

Companies are gathering millions of fans in different sport activities around the globe. The rising amount of social relations is a thrilling opportunity to use these relations for market research. The question is: Can we really use our fans as a substitute for commercial recruitment of interviewees? Wht are the effects of a study done with Facebook fans? [/vc_column_text][/vc_column][vc_column width=“1/3″][vc_column_text]solution[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

Comparison of panel recruitment

with Facebook rectruitment

 

Solution: Recruiting Fans from adidas Facebook fansite adidas running Recruiting panelists from panelbiz
Content: Survey about activities in the field of running and use of technical equipment
Methods: Different scaling approaches Analytic Hierarchy Process to control consistency [/vc_column_text][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“20″ padding_bottom=“80″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“1/3″][vc_column_text]field report[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]Time frame: 3 days panel vs. 53 days on Facebook in 2011
Drop-out: 33,0% Facebook; 7,8% Panel
Languages: German
More information: Slideshare Presentation[/vc_column_text][/vc_column][vc_column width=“1/3″][vc_column_text]result[/vc_column_text][vc_separator type=“normal“ position=“center“][vc_column_text]

Fans differ from

a representative sample

 

Result: Fans are quite deviant in behaviour. Their fanship makes them different in comparison to a general public.
Fans can therefore be perfectly used for any kind of innovation research in a specific field. For general questions the fans are less appropriate. On of the main findings was the equality of results in non-topic-related questions. [/vc_column_text][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“0″ padding_bottom=“80″ background_color=“#ffffff“][vc_column width=“1/3″][/vc_column][vc_column width=“1/3″]back to main page[/vc_column][vc_column width=“1/3″][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“80″ padding_bottom=“0″][vc_column width=“1/3″][/vc_column][vc_column width=“2/3″][vc_column_text]other studies[/vc_column_text][vc_separator type=“normal“ position=“center“][/vc_column][/vc_row][vc_row row_type=“row“ type=“grid“ text_align=“left“ padding_top=“30″ css=“.vc_custom_1421068541369{background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ padding_bottom=“22″][vc_column width=“1/6″][vc_single_image image=“2830″ alignment=“center“ border_color=“grey“ img_link_target=“_self“ img_size=“full“][/vc_column][vc_column width=“1/6″][/vc_column][vc_column width=“1/6″]

Automotive

Automotive

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Automotive Supply

Automotive Supply

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Aviation / Transportation

Aviation / Transportation

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B2B Research

B2B Research

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Brand Behaviour

Brand Behaviour

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Condoms

Condoms

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Electrical Engineering

Electrical Engineering

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Food

Food

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Household Appliances

Household Appliances

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Internet Business

Internet Business

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Mobile and Pad Questionnaires

Mobile and Pad Questionnaires

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Pharmaceuticals

Pharmaceuticals

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Retailing

Retailing

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Sales

Sales

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Sports Equipment

Sports Equipment

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Trade Shows / Exhibitions

Trade Shows / Exhibitions

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